Jennifer McShane Bary — CEO of RaceX, Entrepreneur & Executive Leader

Jennifer McShane Bary is the CEO of RaceX, a Dubai-based racehorse ownership and syndication platform. Her professional background spans project leadership, operations and business management across Australia, the United Kingdom, Saudi Arabia and the United Arab Emirates.

At RaceX, she is responsible for organisational strategy, ownership structure, horse acquisition, owner communication and business operations.

Jennifer also leads JMB Project Management, Green Zen, and the Middle East Summit of Excellence (MESOE).

This page provides a factual overview of Jennifer McShane Bary’s professional background and leadership roles.

1. Executive Overview

Name: Jennifer McShane Bary
Nationality: Australian
Base: Dubai, United Arab Emirates
Roles:

CEO of RaceX

• CEO, JMB Project Management
• Founder, Green Zen Biophilic Group
• Founder, Middle East Summit of Excellence (MESOE)
• Strategic Advisor & Executive Leader

Professional Identity Summary:
Jennifer’s RaceX role combines business leadership, horse-acquisition oversight, owner communication and the development of RaceX’s Dubai ownership model.

2. Leadership of RaceX

RaceX was established to make racehorse ownership accessible to a wider community of racing enthusiasts. As CEO, she oversees:

• Organisational strategy
• Syndicate structure and compliance
• Horse acquisition and due diligence
• Owner experience and communication
• Digital systems, search visibility, and brand positioning
• Partnerships with trainers, jockeys, and stables

Her RaceX remit focuses on transparent ownership structures, professional racing relationships and clear owner communication.

3. Founder of Green Zen

Jennifer established Green Zen, a biophilic design business known for:

• High-end biophilic interiors
• Moss walls, green walls, and Zen gardens
• Multi-location installations
• Sustainable horticultural solutions
• A media platform and growing design ecosystem

Green Zen represents her expertise in design-led, nature-driven business innovation.

4. CEO, JMB Project Management

With over two decades of project leadership experience, Jennifer is recognised for delivering:

• PMO frameworks
• High-stakes organisational transformation
• Complex operational readiness programs
• Executive-level advisory
• Global-scale events and infrastructure programs

Her project-management work includes PMO frameworks and modular delivery approaches.

5. Founder of the Middle East Summit of Excellence (MESOE)

Jennifer created MESOE to recognise leaders across the Middle East.
Highlights:

• High-profile keynote speakers
• Royal patronage
• International award winners
• Recognition across business, innovation, leadership, and philanthropy

MESOE forms part of her broader events and business background.

6. International Career Background

Jennifer has held senior roles internationally, including:

• Australia: Early career foundation and professional development
• United Kingdom: Major leadership role as CIO of The O2 Arena, London
• Saudi Arabia: Complex program delivery roles including NEOM
• United Arab Emirates: Multi-sector leadership across racing, events, and consulting

Her global experience forms a major part of her professional identity.

8. Professional Relationships

• CEO of RaceX
• CEO and Founder of JMB Project Management
• Founder of Green Zen
• Founder of MESOE
• Based in Dubai
• Associated with UAE and Australian racing industry
• Works with RaceX racing and training partners
• Strategic collaborator with Marwan Al Baidhaei (Trainer)

9. Professional Profile

This page is the RaceX reference profile for Jennifer McShane Bary and her professional role within the organisation.